Magnifisyncopathological: Channel-Surfing Kitty

May 29, 2003

Channel-Surfing Kitty

A Decatur manufacturer is hoping a new television show will be a cat-alyst for a new wave of programming.

"Meow TV," developed by the Meow Mix Co., debuts Friday at 6:30 p.m. on the Oxygen Network. It's the first show targeted at cats. Not cat lovers. Cats.

And it's about damn time! This enormous market has been left untouched since the unification of television and domesticated cat. Think of the advertising growth potential!

The half-hour program was developed after research showed that one-third of cats enjoy watching television, said Ira Cohen, marketing director for Meow Mix.

"It's real fun," Cohen said. "The mission of the Meow Mix Co. is to keep cats happy, so we developed this program for cats and the people they tolerate."

Man, why can't I get to do cool jobs like trying to keep cats happy or surveying felines to see if they like TV or not? I could do that all damn day!

Local workers at the manufacturing plant offered input on the show, which features cat yoga, cat haiku and sporadic video of squirrels and fish.

Actress Sandra Bernhard narrates mock infomercials geared toward humans, such as "The House Cat Shopping Network."

Viewers also can send in birthday greetings to their cats and videos of their cats doing "something cool."

The first episode features a cat that eats with chopsticks and a cat surfing in the ocean.

I swear someone screwed up the dateline on this. It should say April 1, not May 29.

Posted by Drizzten at May 29, 2003 08:02 PM

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Comments

Where are the shows for dogs? It obvious that dogs like TV. I don't need to waste time with a study to know that.

Posted by: Danger Boy on January 23, 2006 03:47 PM

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